The Launch Loyalty Team

Bruce Bernstein
Vice President of Strategic Markets

Bruce Bernstein - Vice President of Strategic Markets for Launch Loyalty

Bruce Bernstein, Vice President of Strategic Markets, has been a dental plan industry leader for more than 15 years. He began his career in provider network management learning each aspect of building and maintaining industry-leading, proprietary dental networks. Bruce then spent time in the Marketing Department before moving into his current global sales role.

Nearly seven years ago, he began working with corporate dental groups to build fully customized, private-labeled discount plans that increase patient loyalty and treatment acceptance. In addition to building programs from the ground up, Bruce has also helped several clients develop strategies to enhance and revamp their existing programs. Bruce plays an integral role in the ongoing development of the Launch Loyalty platform.

Leesa Olson
Assistant Vice President of Launch Loyalty

Leesa Olson - Assistant Director of Loyalty Markets

Leesa Olson, Assistant Vice President of Launch Loyalty, has been serving in the dental industry for more than 18 years with an emphasis on recruitment, mid-to-large DSO relationship growth, membership plan enhancement and creation, and leading sales and operational teams to success. Her vast recruitment experience played a key role in the build-out of dental and medical networks through our affiliate companies, Munroe Sutton and DialCare.

Leesa is a member of The National Association of Dental Plans (NADP), where she stays current on laws that impact the discount dental industry. She works with corporate dental groups of all sizes to advise and collaborate on creating custom turnkey solutions for existing or new in-house membership plans.

Kris DeArmon
Manager of Strategic Markets

Kris DeArmon - Manager of Strategic Markets

Kris DeArmon, Manager of Strategic Markets, has an extensive background in customer service, compliance and project management. She has worked in the dental plan industry for more than 10 years. Kris is a certified Project Management Professional and most of her career at Careington has been dedicated to implementing custom discount plans for various clients and DSOs. She transitioned her expertise to the Launch Loyalty team to manage internal campaigns, oversee client support processes and manage operational projects for the department. Kris works with key internal and external stakeholders to establish and maintain processes that improve project performance and timelines.

Brianna Warren
Loyalty Markets Client Specialist

Brianna Warren - Loyalty Markets Client Specialist

Brianna Warren, Loyalty Markets Client Specialist, has been in the dental industry for more than six years. She began her career in a dental office as a registered Dental Assistant and later as an Office Manager, where she worked with patients firsthand. Brianna has cross-trained experience in dental insurance, claims, credentialing and discount plans. Her expertise and insight are instrumental in providing new client training, performing ongoing client support and ensuring in-house membership plans are profitable and successful.

Sarah Key
Loyalty Market Sales Leader

Sarah Key - Loyalty Market Sales Leader

Sarah Key, Loyalty Market Sales Leader, has worked in the discount dental industry for more than 15 years and plays an integral role on the team. She is dedicated to helping dental offices create and launch successful in-house discount plans. Sarah enjoys helping dental offices find and sustain their full potential. Over her long tenure, Sarah has helped countless dental practices launch in-house discount plans. Her goal is to ensure each new plan that we create perfectly fits each of her client's needs and provides profitability for their practice.

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