The Launch Loyalty Team

Bruce Bernstein
Vice President of Strategic Markets

Bruce Bernstein, Vice President of Strategic Markets, has been a dental plan industry leader for more than 15 years. He began his career in provider network management learning each aspect of building and maintaining industry-leading, proprietary dental networks. Bruce then spent time in the Marketing Department before moving into his current global sales role.

Nearly seven years ago, he began working with corporate dental groups to build fully customized, private-labeled discount plans that increase patient loyalty and treatment acceptance. In addition to building programs from the ground up, Bruce has also helped several clients develop strategies to enhance and revamp their existing programs. Bruce plays an integral role in the ongoing development of the Launch Loyalty platform.

Kris DeArmon
Manager of Strategic Markets

Kris DeArmon, Manager of Strategic Markets, has an extensive background in customer service, compliance and project management. She has worked in the dental plan industry for more than 10 years. Kris is a certified Project Management Professional and most of her career at Careington has been dedicated to implementing custom discount plans for various clients and DSOs. She transitioned her expertise to the Launch Loyalty team to manage internal campaigns, oversee client support processes and manage operational projects for the department. Kris works with key internal and external stakeholders to establish and maintain processes that improve project performance and timelines.

Sarah Key
Loyalty Market Sales Leader

Sarah Key, Loyalty Market Sales Leader, has worked in the discount dental industry for more than 15 years and plays an integral role on the team. She is dedicated to helping dental offices create and launch successful in-house discount plans. Sarah enjoys helping dental offices find and sustain their full potential. Over her long tenure, Sarah has helped countless dental practices launch in-house discount plans. Her goal is to ensure each new plan that we create perfectly fits each of her client's needs and provides profitability for their practice.