The Launch Loyalty Team

Bruce Bernstein
Vice President of Strategic Markets

Bruce Bernstein - Vice President of Strategic Markets for Launch Loyalty

Bruce Bernstein, Vice President of Strategic Markets, has been a dental plan industry leader for more than 15 years. He began his career in provider network management learning each aspect of building and maintaining industry-leading, proprietary dental networks. Bruce then spent time in the Marketing Department before moving into his current global sales role.

Nearly seven years ago, he began working with corporate dental groups to build fully customized, private-labeled discount plans that increase patient loyalty and treatment acceptance. In addition to building programs from the ground up, Bruce has also helped several clients develop strategies to enhance and revamp their existing programs. Bruce plays an integral role in the ongoing development of the Launch Loyalty platform.

Leesa Olson
Assistant Director of Loyalty Markets

Leesa Olson - Assistant Director of Loyalty Markets

Leesa Olson, Assistant Director of Loyalty Markets, started her career with Careington more than 16 years ago in the Network Development Department. She worked directly with solo dental practices and corporate dental groups to increase their patient base through network participation in Careington's discount plans and PPO networks. Additionally, she served in leadership roles within the Network Development Department where she strategically expanded network growth for all of Careington's proprietary networks. She also cultivated relationships with our participating corporate dental groups at a high level to ensure plan success in their dental practices.

Today in Launch Loyalty, she uses her dental industry experience to advise and collaborate with corporate dental groups to either create and manage a custom, turnkey solution for their in-house discount plan, or enhance the plan they may already have in their practices.

Kris DeArmon
Strategic Markets Program Manager

Kris DeArmon - Strategic Markets Program Manager

Kris DeArmon, Strategic Markets Program Manager, has worked in the dental plan industry for more than 10 years. Kris holds a Bachelor of Science in Family and Consumer Sciences from Southwest Texas State University with a minor in Business Administration. Kris is a certified Project Management Professional and most of her career at Careington has been dedicated to implementing discount plans for various clients and DSOs. She recently transitioned to her current role as Strategic Markets Program Manager in 2019, with a focus on managing new and ongoing projects for the department and clients. Kris works with key internal and external stakeholders to establish and maintain processes to improve project performance and timelines.

Sarah Key
Loyalty Market Sales Leader

Sarah Key - Loyalty Market Sales Leader

Sarah Key, Loyalty Market Sales Leader, has worked in the discount dental industry for more than 15 years and plays an integral role on the team. She is dedicated to helping dental offices create and launch successful in-house discount plans. Sarah enjoys helping dental offices find and sustain their full potential. Over her long tenure, Sarah has helped countless dental practices launch in-house discount plans. Her goal is to ensure each new plan that we create perfectly fits each of her client's needs and provides profitability for their practice.

Brianna Warren
Loyalty Markets Sales Specialist

Brianna Warren - Loyalty Sales Market Specialist

Brianna Warren, Loyalty Markets Sales Specialist, has been in the dental industry for more than six years. She began her career in a dental office as a registered Dental Assistant and Office Manager, where she provided for patients first hand. With her cross-trained experience in dental insurance, claims, credentialing and discount plans, Brianna is able to utilize her expertise and provide insights on the advantages of offering an exclusive, in-house discount plan.

Grant Thorburn
Loyalty Markets Sales Specialist

Grant Thorburn - Loyalty Sales Market Specialist

Grant Thorburn, Loyalty Markets Sales Specialist, recently earned his Bachelor of Arts in Marketing from the University of Arkansas and began working in the dental industry shortly thereafter. Eager to learn, he is constantly networking to enhance his understanding of the market and what he can offer others. Grant forges great relationships with providers in order to fully comprehend their needs. He guides each office toward success with an in-house plan that captivates patients and amplifies business.

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