Launch Loyalty News

Careington and Smile Brands Announce Successful New Membership Program in Washington

Frisco, Tx - August 5, 2020 - Careington International Corporation and Smile Brands are excited to announce the success of the new in-house membership program in the state of Washington. The new program, called the OneSmile® Dental Plan Washington, was developed by Careington and its Loyalty Markets division, Launch Loyalty. Since launching in December of 2019, the program was successfully adopted by 100% of Smile Brands' dental offices in Washington.

Smile Brands Inc., one of the nation's leading Dental Support Organizations (DSO) with dental offices in 18 states, recognized the need for an in-house dental discount plan for their 24 offices in Washington to help their cash-paying patients more easily afford dental treatment. In response, Smile Brands sought the help of Careington, an industry leader in discount health programs and the only approved Discount Plan Organization (DPO) in Washington that can help offices create compliant in-house membership plans.

With the OneSmile® Dental Plan Washington, Smile Brands' dental offices' patients can save 20% to 40% on most dental services. As an added value, the plan also includes discounts on vision care, LASIK vision correction procedures and hearing care.

"Careington has been a great partner to Smile Brands and Bright Now! Dental," explains Tom Marshall, Vice President Payer Strategy. "They bring deep expertise in dental plan design, marketing and patient service and have been the key to our successes in launching OneSmile Dental Plan in Washington."

Careington and its Launch Loyalty division have extensive experience helping create and manage in-house discount programs for dental offices, but it was their hands-on training, industry experience and entrance in the Washington market that would bring success for Smile Brands' in-house membership plan.

"We were very excited to partner with Smile Brands to develop this unique program for their dental practices in Washington," said Lauren Kelly, Director of Strategic Markets at Careington. "Now is especially an important time to have an in-house membership program in place so that patients have affordable access to dental care. We are confident this program will be a continued success for Smile Brands and we value the opportunity to work with such a reputable DSO in the market."